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2023 : The year of the pink plate ?

29 Mar

Pink is the new black! In 2023, get ready to experience a year powered by recipes and ingredients whose color will match Barbie's complexion.

Pink garlic, which the Tarn region is rightfully proud of with its Red Label and its Protected Geographical Indication, pink Himalayan salt for your savory dishes and iodine-free, chioggia beet for a carpaccio that appeals to the taste buds as much as to the eyes... From strawberries to raspberries and the inside of guavas, Barbie's favorite color is a regular in the kitchen, to the extent it even goes unnoticed!

But this all might change in 2023, according to an analysis report published by an American firm (Technomic) that tracks trends in the food service industry. A slew of new ingredients and pink-tinged recipes should tint our future menus. We're not talking about gastronomy, but rather foods whose shade represents good health. According to Technomic, pink is a happy and photogenic color, but it also signals a high level of antioxidants.

Pink pineapple, bissap and schisandra

Among the foods that will embody Barbie's favorite color as a culinary trend in 2023 is the pink pineapple. In the United States, this variety is trending on social media, especially on Tik Tok, where videos featuring the lycopene-enriched fruit are generating nearly 45 million views. Its flavor is reportedly sweeter than its yellow relative, but it is difficult to confirm this since it is a genetically modified food, banned in Europe. The American company that developed this variety injected the molecule - whose antioxidant action has long been praised, usually present in tomatoes and watermelons - into gold pineapples.

Fortunately, you can determine whether 2023 will indeed be pink by sipping on bissap juice. Heralded as a recipe that will refresh (or warm) the coming year, the traditional drink, borrowed from Senegalese, Guinean and Malian cultures, is a hibiscus juice. More specifically, the drink uses a variety called roselle, or Guinea sorrel. Served hot or cold, the drink reportedly has diuretic effects and thus aiding digestion.

As for “new” pink ingredients, you will also get to discover the schisandra, a Chinese berry with superpowers. Hanging from a creeper plant that grows like a vine, it is a cocktail of benefits that combines several vitamins and is said to stimulate the nervous system and even relieve stress. Schisandra is very popular in Chinese medicine, where it is used to relieve asthma, diarrhea and insomnia.

In fact, the pink trend on our plates has already begun. This summer, the "pink sauce" created a buzz with Chef Pii's preparation on Tik Tok, with some of the videos exceeding three million views. The influencer first cultivated the secret around the composition of her condiment, in which we dip fried chicken wings, before finally disclosing that the sauce was made of garlic, chili, honey and most importantly dragon fruit, an exotic food that is very popular in Asian markets ... and pink of course.

ETX Daily Up Gastronomie